[I]f it smells like an important media outlet, looks like an important media outlet, and has the impact of an important media outlet, then your freewheeling days of blogging are over and you need to consider time-honored journalistic principles more like the Wall Street Journal, and less like the People’s Daily or some Fortune 500 employee newsletter authored by the PR department.Elliott Ng, writer for CNReviews, on TechCrunch
